In a world where the symptoms of the disease are first viewed online in order to find a cure, and where the Internet is trusted as well as doctors, digital marketing is a good tool in the development of the medical industry.
Digital marketing in healthcare is important because the boundaries of marketing are expanding every day, computers and phones are becoming more and more easily accessible, and people are acquiring most of the information on the Internet. Digital and social media, according to 2016, grew by an average of 12-15%, while traditional advertising indicators fell by 2%. Web marketing is one of the most important marketing platforms and online healthcare marketing is no exception.
On average, a person spends more time on the Internet than TV and all other media in general! On the Internet, you can find all the necessary information with just two touches on the screen, and therefore today it is quite simple to find any information. The main marketing strategy for your medical institution will be the provision of information about you on the Internet and the use of Internet platforms in order to create your own Internet image and increase recognition among the target audience.
Most organizations choose a marketing strategy for social networks for medical institutions, since it is social networks that play a large role in people’s lives in terms of obtaining information and establishing contacts. According to the National Research Corporation, more than 40% of people seek medical information on social networks, and 95% of them use Facebook for this.
The biggest trend of 2020 will be real-time video. Young people today spend up to 9 hours a day from social networks – on Facebook, Instagram and live videos are quite attractive on these platforms, which is an interactive method of communicating with their audience.
The process of digital data transmission over global networks is developing fast enough and in order to separate their information from the general flow, enterprises began to choose simplified and organized systems to provide their information
In order to attract their audience and increase their interest in themselves, companies need to share interesting, quick and verified information with their subscribers. This is undoubtedly the trend that exists at the moment and will be quite popular and relevant for a few more years.
In a society where each person has an average of up to 5 profiles on social networks, which makes users more and more dependent on the Internet, one of the effective ways to increase the awareness of your brand is to put it in the users’ field of vision. In 2020, the Internet platform can be used as a large stage for successful marketing in the field of healthcare.